is your go-to expert resource for ​youth sports governance & operations 

GO! offers resources in 5 critical areas -  ​​​​​​​

  • Eliminating Team Management Hassles - by setting expectations and boundaries


  • Getting (and Staying) Financially Healthy - including how to find and drive sponsorship dollars

  • Building a Productive Board of Directors - and how to get more done in shorter meetings with better results


  • Designing and Executing the Perfect Volunteer Program - to fill vacancies and keep them coming back

  • Learning Coaching Survival Skills - with expert insights from soccer legend Bobby Howe on the things that are not taught in traditional coaching education courses

"Ruth has developed a    

one-of-a-kind program offering valuable resources for leadership and administrative operations. These practical tools ease the administrative burden on Directors of Coaching and build the effective team of adults in coaching leadership and administrative

roles needed

to support

our players."

Bobby Howe

Former Director of Coaching

US Soccer Federation

GO! On-Call

GO! On-Call provides 1-on-1 direct access to book time with GO! experts on a consultative basis on the topics of governance, administration, marketing, sponsorships, and coaching/director of coaching mentoring.

GO! resources are curated from over 30 years of on-the-ground experience. 

"After receiving encouragement and inspiration from US Youth Soccer and US Club Soccer on down to local Directors of Coaching, coaches, and administrators, I have made it my mission to share my own organically-grown and field-tested library of tools, templates, and processes to improve the youth soccer experience for all stakeholders, from players and families to the President of the Board. GO! provides all that for a price that any organization can afford." - Ruth Nicholson, Founder, GO!


                                                                                        & Associates, LLC

914 - 164th Street SE, Suite B12 - #1702

Mill Creek, Washington  98012 USA

Phone:  206-369-5439

Email: [email protected]

Nicholson Facilitation & Associates, LLC              914 - 164th Street SE, Suite B12- #1702, Mill Creek, WA 98012 USA                    425-385-2700       [email protected]

GO! On-Demand

GO! On-Demand is a monthly subscription service with over 60 instant-access to easy-to-use guides, checklists, and templates designed to simply and efficiently improve club operations. These organically-grown and field-tested tools are available 24/7, along with an on-going live and recorded webinar series. The service offers over 35 recorded webinars. New documents and webinars are added monthly.

GO! Enterprise

GO! Enterprise provides additional exclusive services and support for organizations who purchase multiple annual subscription packages for their members.